Then there is the body, the flesh- the physical area. This covers a number of things.
There is the over-emphasis on looks through clothes, through cosmetic surgery. The cosmetic business is a multi-billion dollar. A relative new area now is body art or tattoos. Did you know that Brazil, US, and Mexico are the three top countries for cosmetic surgery.
Then there is the health and physical fitness craze. There are so many diets today: The South Beach, Atkins, Keto, now I found a new one: the fasting diet. Then we have Weight Watchers, Jenny Craig, etc and etc.
We have exercise programs “ad nausea”. There are gyms on every corner, today in the parks you will find literally thousands exercising, running, walking, riding bikes. We even have watches that help us keep in shape.
We try to perfect the body.