So the spirit is dead. That leaves the soul and the body. So spiritually dead people begin to build their soul and body.
The soul is built through education, through training. This is why education is such a big part of our society. If I can get that college degree or degrees. I can make it.
Self-help books and seminars are always popular for people to improve themselves in an area they want to improve or grow. In this soulish area there can be religious activity, too but it is never enough. Got to have more stimulation. This why these churches who bring in the pulsating lights, smoke machines, darken places they meet and they grow. For they are appealing to the soulish area and also the physical. The sensory stimulation is very strong and appealing.